Because there are over 5” of height difference between Amy and I, we have always been very sensitive to how other brands define “tall” clothing when they include it in their line-up (you can read more about our thoughts on that in this post and we hope to touch more on this in the future). We are the perfect example of two women who are both considered tall – but it makes sense that clothing tends to fit us differently because “tall” isn’t (and should never be considered) a one size fits all concept. The fashion industry on average uses fit models who are around 5’3” – and it’s amazing how much of the clothing available out there doesn’t fit me for that reason. There’s a big difference in body proportions between 5’3” and my height at 5’10” – so why wouldn’t we expect there to be some differences between 5’10” and 6’4” (and above)? Just as inseams serve to differentiate length of legs, we believe that there should be other differentiators in place that benefit the tall segment.
This seems especially necessary when it comes to shopping for items like maxi dresses and skirts, as there is literally no way that Amy and I could both wear the same maxi dress and both be completely satisfied with how it fits. For example, if I wore a maxi dress that fit Amy flawlessly, it would be too long for me – I would either need to pay to get it hemmed or feel the need to wear a massive heel to keep it off the ground (and let’s be honest, I struggle to wear anything over 2”). On the flip side, if Amy tried on a dress that fit me flawlessly, it would no doubt be too short and she just simply wouldn’t feel good about the way it looked.
For that reason, we have always felt strongly about cutting different lengths in our maxi dresses and our maxi skirts. We want to design our clothing so that it feels tailored to YOUR height, because we are all different variations of tall. We launched our line with our Black Maxi Dress, Black Maxi Skirt and Charcoal Gray Maxi Skirt, and we cut them all in two lengths – 46” and 48”. We tried our best to educate our customers about what those numbers mean and how to take your own measurements to find the length that makes sense for you so that you can successfully shop with us online (read more here).
However, we are launching our brand-new Palm Print Maxi Dress for spring & summer, and we want to try & simplify things this time around. We were receiving so many emails with our customers wanting our opinion on which length to order. In every single email, our customers would reference their height and ask us to give our opinion on which length they should order based on their height. So, going forward, instead of labeling the dress lengths in numbers on our site, we are going to label them first with size (S, M, L, etc.) and then with the Alli length or the Amy length. Since we both land on two different ends of the tall spectrum – Alli on the “short” end of the tall spectrum at 5’10” and Amy on the taller end of the tall spectrum at 6’3.5”, we thought this would be an easier way to let you ladies know what length to order! The Alli length is recommended for those of you who are between 5’10” and 6’1”, while the Amy length is recommended for any of you who are 6’2” and above. If you’re stuck between which length you should order, of course our recommendation would be to order the longer Amy length – you can always get the length hemmed but it’s impossible to add it on if you need it!
We’re looking forward to rolling out more of our spring and summer line, which will include more dresses and rompers. What do you think of our new labeling system for maxi dresses and skirts? Does this help make shopping online easier? Is there anything else that would help you? We’d love to hear your feedback below!