• Our L.A. Trip Recap

    May 31, 2018

    Mid-May Amy and I flew out to Los Angeles for some very important meetings in regards to our Fall / Holiday line. We’ve had somewhat of a fast-growing evolution with our…

    filed under: BEHIND THE SCENES, CONTENT

  • How We Take Our Pictures

    May 24, 2018

    We’ve all had moments in life where somewhere a new door opens, or a new relationship begins, just at the right moment when you needed it to, and you’re always beyond…

    filed under: BEHIND THE SCENES, CONTENT

  • T-Shirt + Dress = So Much Yes

    May 9, 2018

    Let’s be honest . . . We’ve all been this girl when shopping: Is it a shirt? Is it a dress? It is some kind of tunic in-between? We’re taking the…

    filed under: STYLE

  • Why We Model Ourselves

    April 25, 2018

    I have been feeling for some time that I’ve wanted to have a conversation with our customers about this topic, but I began to doubt whether this would be a good…

    filed under: BEHIND THE SCENES

  • Fall Planning Survey

    April 13, 2018

    As I’m sitting down to write this blog post, I’m unfortunately seeing a fresh batch of snow covering everything in sight, like to the tune of 20+ new inches!!!  It started…

    filed under: BEHIND THE SCENES, CONTENT, STYLE

  • Spring Line Preview

    March 30, 2018

    The design process can take what seems like a lifetime to execute from beginning to end. There are four key elements to this process: 1) Design/Imaging, 2) Fabric Selection, 3) Pattern…

    filed under: BEHIND THE SCENES, CONTENT, STYLE

  • Springing for Black Jeans

    March 27, 2018

    It has been a rough transition from winter into spring this year in Minnesota – this week we still got hit with snow, sleet and freezing rain. With temps still in…

    filed under: CONTENT, STYLE